Sökning: "e-CRM"
Visar resultat 1 - 5 av 21 uppsatser innehållade ordet e-CRM.
1. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment
Master-uppsats, SLU/Dept. of EconomicsSammanfattning : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. LÄS MER
2. Vart tog det lokala bankkontoret vägen? : En kvalitativ fallstudie på svenska storbankers förändrade kundhanteringsprocesser under Covid-19-pandemin
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Under Covid-19-pandemin har svenska storbanker tvingats digitalisera en stor del av sina verksamheter, för att klara av kundernas förändrade behov. I denna studie undersöks hur svenska storbanker har förändrat sina kundorienterade processer under pandemin. LÄS MER
3. Annonser som lockar; Vad är effektivt? : En experimentell studie ur ett företagsperspektiv
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Background and problem discussion Organizations are today facing an uncertainty regarding how to properly integrate and work with CRM, in particular in regards to attraction and retention of customers. This can be managed through the use of marketing campaigns. LÄS MER
4. Digitalization in The Banking Industry : Adapting to The Crisis
Kandidat-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. LÄS MER
5. Agent banking as a relationship marketing tool by banks in Bangladesh
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in establishing and sustaining beneficial relationship in the banking industry. LÄS MER