Sökning: "Entry Mode Theories"

Visar resultat 1 - 5 av 39 uppsatser innehållade orden Entry Mode Theories.

  1. 1. Born digital firms entry mode in foreign markets

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Nyckelord :;

    Sammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER

  3. 2. SMUTS : En sociosemiotisk analys av Balenciagas "The Mud Show" 2022 utifrån Pierre Bourdieus teori om kapital samt nutida mediala representationer av kriget i Ukraina.

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Andrea Rosberg; [2023]
    Nyckelord :Balenciaga; runway; fashion; haute couture; mud; media; war; Ukraine; provocation; capital; taste; Balenciaga; runway; mode; haute couture; lera; media; krig; Ukraina; provokation; kapital; smak;

    Sammanfattning : The main purpose of this study is to examine how the media representation of the war in Ukraine is portrayed in Balenciaga’s runway for "Summer 23" collection in Paris Fashion Week 2022. To reach the objective of this study I used an approach based on a qualitative method with support from theories concerning socio-semiotics, Pierre Bourdieu’s theory of capital, provocation and taste. LÄS MER

  4. 3. Digitalization as a tool in advanced business services’ SMEs’ internationalization

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elena Valerieva Pramatarova Grujić; [2022-07-05]
    Nyckelord :Advanced Business Services ABS ; Cultural and Physical Distance; digital maturity; digitalization; Internationalization Theories and Foreign Market Entry; Small-and-Medium-Sized Enterprises SMEs ;

    Sammanfattning : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. LÄS MER

  5. 4. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
    Nyckelord :Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

    Sammanfattning : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. LÄS MER

  7. 5. It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Marcus Jexby; Gustav Vilumsons; [2021]
    Nyckelord :Entry mode; Telecom Sector; Market Selection; Africa; Internationalization; Opportunities; Challenges;

    Sammanfattning : This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. LÄS MER