Sökning: "Fashion in"

Visar resultat 1 - 5 av 2640 uppsatser innehållade orden Fashion in.

1. 1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
   Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

   Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

3. 2. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

4. 3. Optical Communication using Nanowires and Molecular Memory Systems

   Master-uppsats, Lunds universitet/Fysiska institutionen; Lunds universitet/Synkrotronljusfysik

   Författare :Thomas Kjellberg Jensen; [2024]
   Nyckelord :neuromorphic computing; nanowire; molecular dye; DASA photoswitch; OBIC; Physics and Astronomy;

   Sammanfattning : Neuromorphic computational networks, inspired by biological neural networks, provide a possible way of lowering computational energy cost, while at the same time allowing for much more sophisticated devices capable of real-time inferences and learning. Since simulating artificial neural networks on conventional computers is particularly inefficient, the development of neuromorphic devices is strongly motivated as the reliance on AI-models increases. LÄS MER

5. 4. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Muthuporuthotage Salini Rasadi Perera; [2024]
   Nyckelord :Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Sammanfattning : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. LÄS MER

7. 5. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER