Sökning: "Franchise Max"

Hittade 4 uppsatser innehållade orden Franchise Max.

  1. 1. Soft Service Firms: A deep dive into foreign entry mode decisions

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Per Ågren; Carl Dalerstedt; [2020]
    Nyckelord :Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

    Sammanfattning : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. LÄS MER

  3. 2. Innovation within Fast Food Restaurants : The role of the local restaurant management

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Henrik Antonsson; Lukas Engström; Vytautas Verbus; [2011]
    Nyckelord :Innovation; Fast Food Restaurants; Local Management; Franchise; Company Owned; Self-Service Technology;

    Sammanfattning : Background: Innovation is an important aspect of business today. It is important for companies to be innovative in order to stay competitive with their competitors. During the last couple of decades, technology has become more and more common both in our daily life, as well as in businesses. LÄS MER

  4. 3. Corporate Strategic Management of Global Expansion--Study for Max of entering into China by franchising

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lin Fu; Cao Yashan; [2009]
    Nyckelord :global expansion; fast-food industry; diamond model; franchise; decision making model; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The thesis investigates and analyzes the possibility for Max entering to China’s fast food market. And the focal mode of the entry here would be franchising. The core conceptual framework of the thesis is based on Decision-Making Model for International Franchising of Mahmood A. Khan. LÄS MER

  5. 4. Anpassningar vid etablering för snabbmatskedjor i Saudiarabien‏ : Svenska Max till den arabiska halvön

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Olga Göcmen; Saman Saidi; Behzad Sourati; [2007]
    Nyckelord :Saudi Arabia; psychic distance; culture; adaptations; Fast-food business; Max AB; McDonald’s; Snabbmatsbranschen; Max AB; McDonald’s; Saudiarabien; psychic distance; kultur; anpassningar;

    Sammanfattning : Our increasingly globalized world has contributed to that more Swedish companies has expanded their business to more distant areas. One of these Swedish companies that now stands before their first international expansion is the Swedish fast-food chain Max AB. LÄS MER