Sökning: "Gustaf Brand"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden Gustaf Brand.

  1. 1. A Consumer Perspective on Reshoring Production: Insights from Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
    Nyckelord :Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

    Sammanfattning : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. LÄS MER

  3. 2. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

  4. 3. Sociala mediers värde i rekryteringssammanhang : En kvalitativ studie av rekryterares beslutstagande, utifrån kandidaters profiler på sociala medier.

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Gustaf Sjöblom; Ebba Berthem; [2020]
    Nyckelord :recruitment; social media; personal brand; decisions; prejudice; discrimination; rekrytering; sociala medier; personligt varumärke; beslut; fördomar; diskriminering;

    Sammanfattning : Det personliga varumärket som fenomen i rekryteringssammanhang har vuxit de senaste åren ändå sedan begreppets introducerades under det sena 90-talet. På samma sätt har användandet av sociala medier snabbt vuxit det senaste decenniet. LÄS MER

  5. 4. The association between consumer perception of brand sustainability and financial performance - evidence from Sweden

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering; Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Författare :Gustaf Aniansson; Natalie Wild; [2020]
    Nyckelord :Sustainability; Social sustainability; Environmental sustainability; Consumer brand sustainability perception; financial performance;

    Sammanfattning : We examine if there is any association between how sustainable a brand is perceived to be by consumers, and the financial performance of the firm that owns the brand. To investigate this, we formulate three hypotheses. A first hypothesis looking at the association between consumers' brand sustainability perception (BSP) and profitability. LÄS MER

  7. 5. Configuring the Corporate Accelerator for Synergies: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gustaf Åkerman; Jacob Szemberg; [2019]
    Nyckelord :Corporate Accelerator; Startup Engagement; Corporate Entrepreneurship; Synergies; Open Innovation; Business and Economics;

    Sammanfattning : Title: CONFIGURING THE CORPORATE ACCELERATOR FOR SYNERGIES: A Multiple Case Study on the Relation Between Configurations of Corporate Accelerators and Potential for Synergies with Startup Support Institutions Date of the seminar: 27 May, 2019 Course: ENTN39 Master’s Programme in Entrepreneurship and Innovation, Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Jacob Szemberg and Gustaf Åkerman Supervisor: Ass. Professor Sotaro Shibayama Examiner: Ass. LÄS MER