Sökning: "IT strategy ikea"

Visar resultat 6 - 10 av 80 uppsatser innehållade orden IT strategy ikea.

  1. 6. Digital Transformation of IKEA’s Supply Chain during and after the pandemic

    Uppsats för yrkesexamina på grundnivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Rama Krishna Ponnana; Navya Uppalapati; [2022]
    Nyckelord :;

    Sammanfattning : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. LÄS MER

  3. 7. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  4. 8. Automation of Stores - A case study about using unmanned vehicles at IKEA

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ida Gustafsson; Björn Olmarker; [2021-07-08]
    Nyckelord :Automated Guided Vehicles; Autonomous Mobile Robots; Digitalization; Industry 4.0; Unmanned Vehicles;

    Sammanfattning : Background and Problem Discussion: Industry 4.0 changes business climates and the value creation for companies, rendering some processes obsolete when new requirements are being placed on operational efficiency and flexibility. The transformation towards using Industry 4. LÄS MER

  5. 9. Leveraging brand co-creation in a digital era: An IKEA case study

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
    Nyckelord :Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

    Sammanfattning : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. LÄS MER

  7. 10. Utvecklingen av IKEAs miljöredovisning : en analys av perioden 2017-2020

    Kandidat-uppsats, Högskolan Kristianstad/Avdelningen för ekonomi

    Författare :Robert Toth; Danjela Tucakov; [2021]
    Nyckelord :Hållbarhetsredovisning; obligatorisk redovisning; frivillig redovisning; miljö; verklig och symbolisk;

    Sammanfattning : The purpose of this study is to analyze the development of IKEAs sustainability reports by focusing on environmental issues. Analyzed time period was between 2017 and 2020. The aim was to answer the research question whether IKEA is sending symbolic or substantive message through its sustainability reports. LÄS MER