Sökning: "Impulse Buying Behaviour"
Visar resultat 1 - 5 av 17 uppsatser innehållade orden Impulse Buying Behaviour.
1. Consumer Valhalla : a case study on the phenomenon of the SHEIN consumer
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : During the last years, the phenomenon of ultra-fast fashion, specifically the retailer SHEIN, has grown massively and became popular among young female consumers. SHEIN is also known for their polluting productions, bad working conditions, violating (social) sustainable laws and stealing designs from other designers. LÄS MER
2. Influencer marketing: An exploratory study to identify consumer behaviour online
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. LÄS MER
3. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The aim of this research was to explore if the effect of impulse buying on returns is impacted by social media and the usage of influencer promotional codes. Moreover, to explore what possible managerial implications there are for clothing retailers in relation to their returns management processes and influencer promotional activities on social media. LÄS MER
4. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. LÄS MER
5. "If it sparks joy" Attachment and Detachment in the context of Impulse buying.
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The purpose of this study is to scrutinize consumers attachment in fashion and clothing in relation to impulse buying behaviour. The study further investigates how attachment and detachment correspondent in late modern consumerism. Design/ Methodology/ Approach – This study adopted a mixed-method approach. LÄS MER