Avancerad sökning

Visar resultat 1 - 5 av 26 uppsatser som matchar ovanstående sökkriterier.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 2. En kommun bland andra? : En fallstudie av Skellefteå kommuns självpresentation

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :August Brommare Magnefors; [2023]
    Nyckelord :Skellefteå kommun; platsmarknadsföring; platsvarumärke; varumärke; organisatorisk legitimitet; isomorfi; anseendehantering; marknadsföringskultur; diskursteori; hållbarhet; tillväxt;

    Sammanfattning : Title: A municipality among others? A case study of Skellefteå kommuns selfpresentation This essay is a case study aimed to explore how a Swedish municipality portrait itself in its external communication. Increased competition due to bigger autonomy have made it more important for Swedish municipalities to appear attractive in relation to businesses, investors and potential immigrants. LÄS MER

  4. 3. The Audience Engagement for the TV Show of the Palace Museum : Case Study for the Social Media, Weibo account of the TV Show, There is Something New in the Palace Museum

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Xueying Shi; [2020]
    Nyckelord :digital museum; social media interaction; audience engagement; participatory culture; edutainment;

    Sammanfattning : This study aims to analyze the audience engagement in a Chinese social media, Weibo, of the Palace Museum TV show “There is Something New in the Palace Museum”. It is new for a Chinese museum to cooperate with traditional media and digital media at the same time to generate more interest, particularly of younger generations. LÄS MER

  5. 4. Ett varumärke för halva Sveriges sjukvård : En kvalitativ fallstudie av Region Västerbottens rekryteringskommunikation

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Matilda Frölin; Victoria Ullsten; [2020]
    Nyckelord :recruitment communication; reception; decoding; branding in public sector; place branding; employer branding; healthcare; rekryteringskommunikation; avkodning; varumärkesarbete i offentlig sektor; platsvarumärke; arbetsgivarvarumärke; sjukvård;

    Sammanfattning : The lack of highly educated medical personnel is increasing in small municipalities which therefore makes it interesting to investigate how Region Västerbotten takes into account that they have three hospitals in different municipalities to recruit for. The purpose of this study was to understand how the region communicate in their recruitment communication together with how this communication is decoded by nursing students and medical students. LÄS MER

  7. 5. ”Att kläder kan göra mig såhär glad det är helt sjukt” : En kritisk diskursanalys av konsumtion på Bianca Ingrossos Youtubekanal

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Hanna Eriksson; [2019]
    Nyckelord :Critical discourse analysis; Consumerism; Consumption society; Bianca Ingrosso; Youtube;

    Sammanfattning : The aim of this study is to investigate how consumption is constructed in the YouTube-videos of Bianca Ingrosso. To do so the critical discourse analysis described by Norman Fairclough was used both as a theoretical perspective and method. LÄS MER