Sökning: "Social Media Marketing"
Visar resultat 36 - 40 av 1615 uppsatser innehållade orden Social Media Marketing.
36. THE ROLE OF SOCIAL MEDIA FASHION INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer
Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER
37. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions
Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenSammanfattning : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. LÄS MER
38. The Role of Digital Social Media Marketing in Internationalization of Swedish Apparel SMEs
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : .... LÄS MER
39. Skrolla Vidare: En kvalitativ studie om konsumenters identitetsskapande på TikTok
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Examensarbetets titel: “Skrolla vidare “ En kvalitativ studie om konsumenters identitetsskapande på TikTok. Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15HP Författare: Alice Wischer, Klara Johansson och Theodor Tranarp Handledare: Clara Gustafsson Nyckelord: Identitet, TikTok, Motivation, Grupptillhörighet, Konsumenter Syfte: Uppsatsen ämnar att undersöka konsumenters användande av mediet TikTok och skapa en förståelse för motivationen till användandet samt konsumentkulturen och den sociala identiteten som uppstår till följd av det. LÄS MER
40. Are you fitting in? A study on the effects of fitness influencers on male body image
Magister-uppsats, Jönköping University/IHH, Marketing and LogisticsSammanfattning : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. LÄS MER