Sökning: "Sponsorship Management"

Visar resultat 16 - 20 av 33 uppsatser innehållade orden Sponsorship Management.

  1. 16. Decision-Making Processes for Different Categories of Sport Sponsorship

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Söderlind; Emma Nilsson; [2014]
    Nyckelord :Decision-making process; Irrational decisions; Sponsorship; Sport sponsorship;

    Sammanfattning : Sport sponsorship is becoming an increasingly used marketing measure. Companies spend billions of dollars on sponsoring every year and revenues from sponsoring constitute an essential part of the sport associations' and athletes' businesses. Despite this, many aspects of sponsorship are still unexplored. LÄS MER

  3. 17. Management control systems for corporate sponsorship - A study of corporations' holistic management of sponsorship

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Sarah Ahnström; Sofia Albertsson; [2014]
    Nyckelord :sponsorship management; sponsorship; sponsoring; management control systems; internal consistency;

    Sammanfattning : Corporate sponsorship continues to experience growth globally. The study investigates corporations' engagement in sports, culture and community related sponsorship from a management control perspective. LÄS MER

  4. 18. Allsvensk fotbollssponsring

    Kandidat-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Jessica Lantz; [2013]
    Nyckelord :Marketing tools; Sponsorship; ERK-model; Allsvenskan;

    Sammanfattning : Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. LÄS MER

  5. 19. CSR and Sport in Kenya. Another path to Development?

    Master-uppsats, Lunds universitet/LUMID International Master programme in applied International Development and Management

    Författare :Frida Svärdby; [2012]
    Nyckelord :Business; CSR; Development; Football; Kenya; Mathare Youth Sport Association; Moving the Goal Posts; Sport; Sport NGOs; Business and Economics;

    Sammanfattning : The pressure on businesses to act ethically and to get involved in the development area has increased. At the same time, the strength of sportsas a vehicle for development is highlighted from various worldly respected leaders and organizations. The research maps the emerging field of businesses responsibility, development andsport in Kenya. LÄS MER

  7. 20. Increased revenues as the key for long-term success in Allsvenskan

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Isak Danielsson; Sofia Grahm; [2011-07-05]
    Nyckelord :Allsvenskan; Financial and sporting success; stadium; sports management; football;

    Sammanfattning : Background and research problem: Football is the most popular sport in the world and is influenced by stakeholders with different perspectives and interests. The problems with sporting and financial results are a much-debated issue in Sweden at the moment because the majority of all clubs in Allsvenskan have suffered a severe operational loss, which is becoming a serious threat to their existence. LÄS MER