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Visar resultat 1 - 5 av 41 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Den externa marknadsförarens perspektiv på strategiskt varumärkesbyggande : En fallstudie om värdeskapande i en B2B kontext

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elin Friberg; Emma Kjellgren; [2023]
    Nyckelord :B2B; Marketers; Marketing agency; Branding; Value co-destruction; Value co-creation.; B2B; Marknadsförare; Marknadsföringsbyrå; Varumärkesbyggande; Värdesamförstörelse; Värdesamskapande;

    Sammanfattning : Bakgrund: Den ökade globaliseringen har ökat konkurrensen på B2B marknaden markant. Detta har bidragit till att det blir allt mer aktuellt att se till interaktionen som sker mellan olika företag och till det värde som uppstår i samspelet mellan olika aktörer för att kunna differentiera sitt värdeerbjudande från konkurrenterna. LÄS MER

  3. 2. Stochastic Adaptive Robust Approach in the Optimal Bidding Behavior of a Virtual Power Plant in the Multi-Market Setup

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Nina Manivong; [2022]
    Nyckelord :Robust optimization; stochastic programming; strategic offering; uncertainty; virtual power plant; hydro-power; wind; storage; Robust optimering; stokastisk programmering; strategiskt erbjudande; osäkerhet; virtuellt kraftverk; vattenkraft; vindkraft; lagring;

    Sammanfattning : Hydropower in Sweden is a powerful and efficient source of energy due to its flexibility, usually used to balance the Swedish power system. With the transition of power system into more intermittent power sources, the role of hydro-power as producers will become more important. LÄS MER

  4. 3. Competing on sustainability - A study on stakeholder interaction, becoming truly sustainable and obtaining a sustained competitive advantage in an industry characterized by low sustainability maturity

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Kristina Källner; Anna Lundberg; [2022]
    Nyckelord :Sustainability; cold chain; pharmaceutical industry; stakeholder theory; sustainable business models; VRIO analysis; truly sustainable; competitive advantage; Technology and Engineering;

    Sammanfattning : Although more and more companies are facing increasing pressure to take responsibility for their actions impacting sustainability, the pharmaceutical industry and in extension the cold chain solutions industry, have previously been exempted from scrutiny. Research on sustainability in the industry is lagging, why this master thesis aims to explore how sustainability can be incorporated into the business model while avoiding creating a disconnect between corporate strategy and actual sustainability impact. LÄS MER

  5. 4. Konsten att ropa efter hjälp och vara knäpptyst samtidigt

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alma Castro Niklasdotter; Julia Gottliebsson; [2022]
    Nyckelord :Situational Crisis Communication Theory; response strategies; crisis communication; social media; interaction; rhetorical analysis; Covid-19; restaurant industry; Social Sciences;

    Sammanfattning : Today we are finally able to look back at how the Covid-19 pandemic has affected our society, but also how different organizations have handled this prolonged crisis they held no responsibility for. The study examines the restaurant industry, one of the industries in Sweden most affected by the pandemic, and their crisis communication. LÄS MER

  7. 5. Design Specifications for an Interactive Teaching Tool for Game AI using Gomoku

    Kandidat-uppsats, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Erik Nygren; [2022]
    Nyckelord :;

    Sammanfattning : This thesis seeks to understand and improve how students can learn the fundamentals of strategic game AI using a game-like application. The work focuses on the design specifications of a mockup application that can be used to teach a user the concepts behind the Minimax and Alpha-Beta Pruning algorithms using the strategic game Gomoku. LÄS MER