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Visar resultat 1 - 5 av 154 uppsatser som matchar ovanstående sökkriterier.

1. 1. Föräldrars konsumentbeteende och matval : En kvalitativ studie om barnfamiljers attityder kring asiatisk mat i Sverige.

   Kandidat-uppsats, Karlstads universitet/Avdelningen för företagsekonomi; Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Sonali Pal; Hafsa Hassan; [2024]
   Nyckelord :Företagsekonomi; Konsumentbeteende;

   Sammanfattning : Abstract: Consumer behaviour develops during different life stages, as emphasized by Solomon et al. (2016). Notably, the transition to parenthood entails significant changes, challenging pre-existing consumption routines and introducing new priorities, especially in terms of dietary habits (Hamilton & White, 2012). LÄS MER

3. 2. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Gustav Olofsson; Pontus Winblad; [2023-07-03]
   Nyckelord :Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

   Sammanfattning : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. LÄS MER

4. 3. TECHNOLOGY ENHANCED SELF-DIRECTED LEARNING IN THE WORKPLACE:

   Master-uppsats, Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

   Författare :Abdulroqib Ysuf; [2023-07-03]
   Nyckelord :Workplace; ; Self-directed learning; ; Technology; ; learning.;

   Sammanfattning : Purpose: The overall purpose of this study is to investigate the perceived effectiveness of technology-enhanced self-directed learning (TESDL) in the workplace context, with a specific focus on the IT industry (company X in Nigeria). The study aims to assess the perception of employees on the motivating factors, barriers, environment, and technological tools utilized for TESDL. LÄS MER

5. 4. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Nyckelord :Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Sammanfattning : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. LÄS MER

7. 5. ATT RESA MED ELLER MOT MILJÖN

   Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

   Författare :Elin Wessbladh; [2023-03-20]
   Nyckelord :Transport; mobilitet; EU; hållbarhet; klimat; TPB; plats;

   Sammanfattning : The purpose of this thesis has been to contribute to the research on the choice of transport in everyday travel. This has been investigated through qualitative interviews with young adults in Sweden and Germany. Four interviews were conducted with in total eight participants. The focus of this thesis has been on primarily three things. LÄS MER