Sökning: "Visual Activism"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden Visual Activism.

1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

3. 2. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Alexandra Edelsbrunner; [2023]
   Nyckelord :Fashion Theory; Gender Theory; Social Media Activism; Identity; Cultural Studies; Gender Norms;

   Sammanfattning : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. LÄS MER

4. 3. Trendig aktivism : En multimodal kritisk diskursanalys av Balenciagas marknadsföring av kollektionen Winter 22

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Felicia Blom; [2023]
   Nyckelord :Balenciaga; Winter 22; ideology; fashion; politics; luxury brand; climate change; war in Ukraine; celebrities; brand positioning;

   Sammanfattning : Balenciaga was one of the most influential fashion brands of 2022. Due to the attention the brand gets in traditional and social media, and their tendency to address political issues during their fashion shows, I consider it relevant to analyse what the brand communicates ideologically. LÄS MER

5. 4. "The Body Shop: A force for good" : En multimodal kritisk diskursanalys av The Body Shops hållbarhetskommunikation

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Ida Sjölin; Emelie Ekman; [2023]
   Nyckelord :sustainability communication; sustainability report; brand; The Body Shop; multimodal critical discourse analysis; hållbarhetskommunikation; hållbarhetsrapport; varumärke; The Body Shop; multimodal kritisk diskursanalys;

   Sammanfattning : Companies have an important role to play in sustainability initiatives as they have great power to drive development. Working with sustainability issues can be seen as crucial to their survival, as various stakeholders today place high demands on companies to take responsibility in this area. LÄS MER

7. 5. ”TO BE OR NOT TO BE WOKE?” : En multimodal kritisk diskursanalys av performativ aktivism bland varumärken som kapitaliserar på sociopolitiska aspekter med avstamp i internetfenomenet ”Woke Washing”.

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora; Högskolan i Gävle/Medie- och kommunikationsvetenskap

   Författare :Saly Al-Shaibani; Lisette Svan; [2022]
   Nyckelord :Woke Washing; Brand Activism; Representation; Masculinity; MCDA; Woke Washing; Varumärkesaktivism; Representation; Maskulinitet; MCDA;

   Sammanfattning : This study analyzes a commercial by Gillette (2019) and a commercial by Pepsi (2017), which are based on the movements Me Too and Black Lives Matter. The purpose of the study is to examine the commercials with a multimodal critical discourse analysis (MCDA) and with the help of associated semiotic resources analyze communicative and visual performances that appear in the commercials. LÄS MER