Sökning: "advertising management"

Visar resultat 31 - 35 av 134 uppsatser innehållade orden advertising management.

  1. 31. Understanding the world through advertising

    Magister-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Lili Sapi; [2017]
    Nyckelord :Advertisement; Sweden; Multiculturalism; Immigration; Representation; Political; Engagement; Digital; Online; Facebook; Class; Qualitative research.; Social Sciences;

    Sammanfattning : This thesis explores the audience’s reactions in regards to the phenomenon of norm-breaking ads in Sweden, focusing on the representation of immigrant minorities in advertisements. The aim is to understand if, how, and why, these ads engage audiences online and offline, at a time where public interest in institutionalized politics is on the decrease. LÄS MER

  3. 32. Influencer-marketing - En granskning av marknadsföringslagen och fördelningen av det juridiska ansvaret

    Kandidat-uppsats, Lunds universitet/Institutionen för handelsrätt

    Författare :Henrik Theander; [2017]
    Nyckelord :Affärsjuridik; Handelsrätt; Influencer; Influencer-marketing; Law and Political Science;

    Sammanfattning : Abstract Marketing is continuously changing and requires constant development to challenge consumers. Through the first blogs, a new marketing portal was created that was more penetrating than traditional advertising. From this, influencer marketing, i.e. LÄS MER

  4. 33. This ad's for you... and you: Brand management for multiple stakeholders

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Madison Rex; Aleksandra Srdic; [2017]
    Nyckelord :Brand equity; Brand identity; Identification; Marketing communication; Stakeholders;

    Sammanfattning : Background: In the competitive market for modern retailing, brand management is concerned with attracting and retaining both external and internal stakeholders. While brand building and marketing efforts have traditionally focused on building customer-based brand equity, another stream has emerged - internal branding that focuses on human capital and employee-based equity. LÄS MER

  5. 34. Managing Swedish Newspapers in the Digital Age An Investigation of Managerial Responsibility and Innovation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Roxana Niculescu; [2016]
    Nyckelord :newspapers; management; newspaper industry; swedish newspapers; innovation challenges; digitalization; ambidextrous organization; traditional business model; management roles; local newspapers; international newspapers.; Business and Economics;

    Sammanfattning : The whole word has been getting somewhat familiar with the crisis that the newspaper industry has been experiencing. The past decade has seen print mainly absorbing finances with little to no profits, and the ever-growing digital not offering enough advertising revenue. LÄS MER

  7. 35. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

    Master-uppsats, Högskolan i Jönköping/IHH, Informatik

    Författare :Muhammad Saqib; [2016]
    Nyckelord :Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

    Sammanfattning : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. LÄS MER