Sökning: "brand community"
Visar resultat 6 - 10 av 260 uppsatser innehållade orden brand community.
6. Vedlevande skalbaggar 10–20 år efter brand i tallskog : en jämförelse mellan hällmark och produktiv mark
Kandidat-uppsats, SLU/Dept. of Wildlife, Fish and Environmental StudiesSammanfattning : The Swedish boreal forests have changed drastically in the last century. Intensive forestry with clear-cuttings and fire-prevention, cause a lack in dead wood diversity and volume. The current research on forests mainly focuses on productive forests and there is a knowledge gap regarding the importance of low-productive forest for biodiversity. LÄS MER
7. Formula 1 Drive to Thrive - How to Handle Success
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. LÄS MER
8. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER
9. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER
10. Investeringar i namnrättigheter för arenor : En studie om hur företag motiverar och resonerar kring namnrättsinvesteringar
Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)Sammanfattning : Bakgrund: Investeringar i namnrättigheter för en arena eller idrottsanläggning kan definieras som en transaktion där pengar byter ägare för att säkra rätten att namnge en idrottsanläggning. Denna typ av investering har under de senaste decennierna ökat dramatiskt. LÄS MER