Sökning: "business marketing management : B2B"

Visar resultat 16 - 20 av 41 uppsatser innehållade orden business marketing management : B2B.

  1. 16. Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mariangeles Bravo; Jesper Appelkvist; [2018]
    Nyckelord :Business Intelligence; Information Systems; Managerial Decision Making; Marketing; Internal Data; External Data; Knowledge Management;

    Sammanfattning : Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. LÄS MER

  3. 17. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

    Master-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Adam Halldén Carlsson; Axel Dahlin; [2018]
    Nyckelord :B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

    Sammanfattning : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. LÄS MER

  4. 18. How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Christian Jensen; Andersson Rebecka; [2017]
    Nyckelord :Digital Marketing; Social Media; Business-to-Business; Qualitative Research;

    Sammanfattning : The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. LÄS MER

  5. 19. Automotive Fleet Sales Management

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Jakob Olsson; Gustav Westling; [2016]
    Nyckelord :Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Sammanfattning : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. LÄS MER

  7. 20. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Matthias Hoffmann; Mayara Cristine Wandall; [2016]
    Nyckelord :Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

    Sammanfattning : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. LÄS MER