Sökning: "consumer club"
Visar resultat 11 - 15 av 30 uppsatser innehållade orden consumer club.
11. Changing the game - The effects of a radical logo rebranding strategy on the consumer-brand relationship in football
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis is to provide an understanding of how consumer-brand relationships are affected by a radical rebranding strategy of a football club’s logo. This further leads the paper to contribute to the literature of consumer-brand relationships in the special context of football. LÄS MER
12. Andra gången gillt - Hur tidigare användning av personlig information i marknadsföringen påverkar framtida respons till individanpassade erbjudanden
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The retail industry is not only about delivering goods to the consumer, it is also about creating value for them. One way is to personalize the offer to every customer, using their personal data in direct marketing to better satisfy the customer need. LÄS MER
13. Peer To Peer-utlåning i Sverige : En komparativ studie mellan bankutlåning och Peer To Peer-utlåning på den svenska konsumentkreditmarknaden
Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenSammanfattning : Background: Peer to peer lending has in recent years emerged and become a popular way to borrow money, mostly in the US and the UK. Since the first company was established in 2005, several competitors have emerged, and P2P lending has grown on average by 84 % quarterly between the second quarter year 2007 and the second quarter year 2014 in the US. LÄS MER
14. Konsumenters påverkan av lojalitetsprogrammens framväxt
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Course: FEKH29 Business Administration: Bachelor thesis in Marketing, Undergraduate Level, 15 ECTS Authors: Sophie Jensen, Annika Klaus, Fredrik Ohlsson Advisor: Clara Gustafsson Key words: Loyalty, Loyalty program, consumer behavior, impact & customer club Purpose: The purpose of this study is to improve the understanding of how a younger target group respectively an older target group influences of a membership in a loyalty program and if there are any differ-ences between these target groups. Methodology: The research strategy for this study is a quantitative approach and a deductive process to formulate hypotheses. LÄS MER
15. E-kundklubben : Vill du bli medlem?
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Nyckelord: kundklubbar, kundlojalitet, e-handel, relationsmarknadsföring Bakgrund: Kundklubbar inom e-handeln är ett relativt nytt begrepp om man bortser från de företag som bedriver handel i flera kanaler. Det kan förklara att få studier har genomförts som beskriver kundklubbar i renodlade e-handelsföretag i Sverige. LÄS MER