Sökning: "consumers purchase intentions"

Visar resultat 21 - 25 av 208 uppsatser innehållade orden consumers purchase intentions.

  1. 21. Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Felix Stenberg; Joakim Bosved; [2023]
    Nyckelord :Ethnocentrism; purchase intention; national airlines; consumer perception; frequent fliers; gender; Swedish consumers; Finnish consumers;

    Sammanfattning : Abstract  Background: Due to recent geopolitical issues, ethnocentrism has had a noticeable rise. However, the effect of consumer ethnocentrism on purchase intentions has received little prior research. An especially noticeable lack of previous research is within intangible products such as services. LÄS MER

  3. 22. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    L1-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Xinying Liu; Zirong Wang; [2023]
    Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER

  4. 23. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Amanda Hallberg; [2023]
    Nyckelord :Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Sammanfattning : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. LÄS MER

  5. 24. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Nikita Jain; Priscilla Owusu-Ansah; [2023]
    Nyckelord :Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

    Sammanfattning : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. LÄS MER

  7. 25. Hur kan Möbelföretag Arbeta för att Utvecklas med Digitaliseringen? : Hur kan showrooms och AR som tillägg till e-handel bidra till att företag inom möbelbranschen kan uppnå fördelar och utvecklas med digitaliseringen?

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Wilma Boberg; Lisa Henriksson; Sonja Blomstermo; [2023]
    Nyckelord :Detaljhandeln; möbelbranschen; digitalisering; e-handel; showrooms; Augmented Reality; AR; köpintentioner;

    Sammanfattning : Abstract Datum: 2023-01-12 Nivå: Kandidatuppsats i Företagsekonomi, 15 högskolepoäng Institution: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet. Författare: Sonja Blomstermo, Wilma Boberg, Lisa Henriksson  Titel: Hur kan Möbelföretag Arbeta för att Utvecklas med Digitaliseringen? Handledare: Sara Melén Hånell Nyckelord: Detaljhandeln, möbelbranschen, digitalisering, e-handel, showrooms, Augmented Reality (AR), köpintentioner. LÄS MER