Sökning: "customer key"
Visar resultat 1 - 5 av 1074 uppsatser innehållade orden customer key.
1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER
2. Generation Z - Lojalitetens fiende?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER
3. Efficiency by design : A way to meet expert users' needs
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronikSammanfattning : The administration software is a crucial component of any successful company. It is often overlooked, but it plays an essential role in ensuring the smooth operation of the business. It is the backbone of the company's operations, and it must be able to meet the evolving needs of its users. LÄS MER
4. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER
5. Är betald UGC det nya sättet att göra reklam på?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER