Sökning: "customer relationship management thesis in banking"
Visar resultat 1 - 5 av 18 uppsatser innehållade orden customer relationship management thesis in banking.
1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER
2. Digitaliseringens påverkan på kundrelationer: En jämförande studie mellan banken och dess kunders perspektiv.
Kandidat-uppsats, Linköpings universitet/FöretagsekonomiSammanfattning : Digitaliseringsfenomenet har inneburit ett ändrat kundbeteende gällande hur kunder numera väljer att hushålla och förvalta sin ekonomi. I och med det ändrade kundbeteendet väljer banker att distribuera många av deras finansiella tjänster digitalt. LÄS MER
3. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. LÄS MER
4. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. LÄS MER
5. Creation of Customer Value Proposition. A case study of Swedbank
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : III Abstract Recently, research has raised attention to the importance of addressing customer value for the future survival on the market. The appropriate management of customer value could potentially contribute with competitive advantages in the ever-changing and digital-heavy setting being present today. LÄS MER