Sökning: "e-loyalty"
Visar resultat 16 - 20 av 32 uppsatser innehållade ordet e-loyalty.
16. Should I stay or should I go? : A study exploring how service influence e-loyalty
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. LÄS MER
17. E-Commerce in Different Cultures : How e-commerce purchasing behavior in Western and Asian cultures is influenced by their cultural backgrounds?
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Abstract Purpose — The purpose of this paper is to extend the current knowledge of cultural influence on e-commerce usage. It attempts to answer the question: How different cultural backgrounds influence e-commerce usage? Approach — A specific model referred to as the e-commerce technology acceptance model is developed for this case plus hypotheses are tested. LÄS MER
18. E-Loyalty : On the Differences between Single-Brand E-Retailer and Multi-Brand E-Retailer
Master-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : The purpose of this study is to examine the differences in the extent of customer e-loyalty between the two fashion e-commerce formats single-brand and multi-brand e-retailer. A quantitative research was conducted by means of an electronic questionnaire examining different factors influencing e-loyalty as well as e-loyalty directly. LÄS MER
19. E-loyalty: A quantitative study in a high involvement market
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Purpose: The purpose of this study is to explain the relationship between e-satisfaction and eloyalty, the relationship between e-trust and e-loyalty, as well as the relationship between convenience and e-loyalty in a high involvement market. Hypotheses: H1: E-satisfaction is positively related to e-loyalty in a high involvement market. LÄS MER
20. Hur varumärkeslojaliteten påverkas av att konsumenten får utföra självservice : En kvantitativ studie applicerad på användandet av internetbank
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Syfte: Syftet är att förklara hur tillfredställelse, förtroende och engagemang inverkar på varumärkeslojalitet i en kontext av självservice. Hypoteser: Följande hypoteser är uppsatta av författarna: H1: Tillfredställelse har en inverkan på konsumentens varumärkeslojalitet i en självservicekontext. LÄS MER