Sökning: "e-loyalty"

Visar resultat 11 - 15 av 32 uppsatser innehållade ordet e-loyalty.

  1. 11. Your secret weapon to achieve E-Loyalty : A Quantitative Study On Antecedents Leading To E-loyalty

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Farnoush Azizi; XiLu Wang; [2018]
    Nyckelord :E-commerce; E-retailing; E-retailer; E-loyalty; E-satisfaction; E-trust; Perceived value;

    Sammanfattning : With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. LÄS MER

  3. 12. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Nyckelord :CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Sammanfattning : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. LÄS MER

  4. 13. Lojalitet och de svenska bankerna: En kvantitativ studie om vad som driver kundlojalitet på den svenska bankmarknaden idag

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Lindberg Hansen; Emelie Nortén; Jacob Gustafsson; [2017]
    Nyckelord :CSR; teknikmognad; kundlojalitet; Lojalitet; e-lojalitet; bank; online; servicekvalitet; Business and Economics;

    Sammanfattning : Examensarbetets titel: Lojalitet och de svenska bankerna - En kvantitativ studie om vad som driver svenska bankkunders lojalitet Seminariedatum: 12 januari 2017 Ämne/kurs: FEKH29, Business Administration: Degree Project in Marketing Undergraduate Level, 15 högskolepoäng. Författare: Emelie Nortén, Caroline Lindberg Hansen, Jacob Gustafsson Handledare: Johan Jansson Nyckelord: lojalitet, e-lojalitet, bank, online, servicekvalitet, CSR, teknikmognad, kundlojalitet Syfte: Studiens syfte är att genom en kvantitativ undersökning studera hur de upplevda CSR- insatserna, den upplevda servicekvaliteten och den egna teknikmognaden påverkar svenska kunders lojalitet till sin bank, utifrån konsumentens perspektiv. LÄS MER

  5. 14. E-loyalty 2.0 - En kvantitativ studie om e-lojalitetsutveckling inom olika kategorityper

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Asmir Mahmuljin; Emir Krajinovic; [2017]
    Nyckelord :E-loyalty; E-satisfaction; E-trust; E-quality; Category type;

    Sammanfattning : With a growing e-commerce and all the benefits that come with it, e-loyalty has come to play a crucial part in the survival of e-tailers. However, studies have not fully explored the e-loyalty development process as to what kinds of different e-loyalty aspects are established, and how these aspects vary between category types. LÄS MER

  7. 15. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kristofer Börjesson; Peter Szigeti; [2016-09-21]
    Nyckelord :groceries; groceries online; e-grocery; e-commerce; e-satisfaction; customer satisfaction; e-loyalty; customer loyalty; repeat purchase; attitudes; stress; quality; time; price; variety; recovery; influencers; abandon;

    Sammanfattning : Groceries online (E-grocery) is a growing market, however, many of those that have tried the service abandon it shortly thereafter. Most research surrounding e-grocery focuses on why consumer begin purchasing and why repurchases occur, however, there is a lack of studies regarding why consumers abandon purchasing. LÄS MER