Sökning: "equity trust"

Visar resultat 1 - 5 av 73 uppsatser innehållade orden equity trust.

1. 1. Är betald UGC det nya sättet att göra reklam på?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sara Melgar; Madeleine Tran; Linnea Bengtsson; [2024]
   Nyckelord :Varumärkesattityder; Brand Equity; Förtroende; UGC; FGC; Business and Economics;

   Sammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER

3. 2. Private Equity : En studie om hur några svenska PE-bolag hanterar styrelsen och företagsledningen i portföljbolaget

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Amanda Ahlestål; Hampus Jansson; [2024]
   Nyckelord :Private Equity; PE-bolag; Bolagsstyrning; Styrelse; Företagsledning; Incitamentsprogram; Samarbete;

   Sammanfattning : Denna uppsats undersöker hur några svenska PE-bolag hanterar styrelsen och företagsledningen i det förvärvade portföljbolaget.    Tidigare studier har fokuserat på frågor rörande investeringskriterier samt hur PE-bolag arbetar för att skapa värde i sina portföljbolag. LÄS MER

4. 3. Reputation Management in a Digital Age : How start-ups control their online reputation

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
   Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

   Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

5. 4. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Omar Khalafallah; Semhar Weldesylasie; [2023]
   Nyckelord :CSR; corporate social responsibility; diversity; equity and inclusion; trust; commitment; brand image;

   Sammanfattning : Abstract Date:                         2023-05-30 Level:                        Master Thesis in Business Administration, 15 HP Institution:                School of Business, Society and Engineering, Mälardalen University  Authors:                    Omar Khalafallah, Semhar Weldesylasie  Title:                          The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor:                Rana Mostaghel Keywords:                  CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. LÄS MER

7. 5. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER