Sökning: "event sponsorship and brand image"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden event sponsorship and brand image.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    Magister-uppsats,

    Författare :Antonio Crnoja; Jesper Grandell; [2023]
    Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

  3. 2. Sport event sponsorship: How to step up your game

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Henriette Grønlund Christensen; Tessa Rauthe; Camille Buob; [2022]
    Nyckelord :Sponsorship; Event Sponsorship; Event Organization Sponsorship; Measuring sponsorship effectiveness; Brand awareness; Brand image; Brand Value; Business and Economics;

    Sammanfattning : Purpose - The purpose of this study is to explore the phenomenon of event sponsorship and how it adds value to a brand. It aims to discuss various forms of sponsorship and outline how they differ from one another. The objective is to discover why a brand should choose to create an event instead of only sponsoring an existing event. LÄS MER

  4. 3. Kan företag påvisa en positiv effekt av sin sponsring? : En explorativ studie om hur företag mäter effekten av sin sponsring samt hur sponsring påverkar deras varumärkesimage

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Jenny Ahlin; Klara Hällerfors; [2020]
    Nyckelord :Brand Equity; Effect measurement; Goal setting; Sponsorship; Sport; Trademark.; Brand Equity; Effektmätning; Idrott; Målsättning; Sponsring; Varumärke.;

    Sammanfattning : Att sponsra idrottsorganisationer är ett väletablerat och vanligt förekommande fenomen bland företag. Miljontals kronor pumpas in i olika idrottsorganisationer med syfte att förbättra företags anseende om deras verksamhet samt varumärke. LÄS MER

  5. 4. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    Master-uppsats, Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Författare :Dorota Celczynska; [2020]
    Nyckelord :Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Sammanfattning : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. LÄS MER

  7. 5. What Factors Affect a Consumer’s Purchase Decisions and Perceptions of Sponsored Products in Esports Within Sweden?

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jocelyn Charraud; Marcus Widell; [2019]
    Nyckelord :sponsorship; esports; perceptions;

    Sammanfattning : Problem: Esports budgets and earnings have significantly increased in the past years whichhas increased the level of involvement of corporate sponsors in esports. Ironically, researchaimed at sponsorship within esports is not so abundant. LÄS MER