Sökning: "fallstudie brand"

Visar resultat 1 - 5 av 406 uppsatser innehållade orden fallstudie brand.

  1. 1. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Samuel-Maxim Petrik; Oscar Holgersson; [2024]
    Nyckelord :Krishantering; Kriskommunikation; Intressenter; Varumärkesaktivism; Hållbarhet; Business and Economics;

    Sammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER

  3. 2. Vem bryr sig om elbolagens varumärken? En kvalitativ fallstudie om Öresundskrafts varumärkeskommunikation under en energikris

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ebba Svensson; Amanda Sjövall; [2023]
    Nyckelord :Varumärkeskommunikation; varumärkeskapital; varumärkeslojalitet; energimarknaden; energikris; strategisk kommunikation; varumärkesassociationer; informationsflöde; Social Sciences;

    Sammanfattning : Energikrisen har skapat osäkerhet för både energibolag och konsumenter. Kundnöjdhet och varumärkeslojalitet är avgörande för företags framgång. LÄS MER

  4. 3. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Författare :Linn Löfling; [2023]
    Nyckelord :recycled synthetic fibres; fast fashion; slow fashion; CSR communication; Earth and Environmental Sciences;

    Sammanfattning : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. LÄS MER

  5. 4. Post-Fire Vegetation Recovery Monitoring using MODIS Time Series: A Case Study in California

    Kandidat-uppsats, KTH/Geoinformatik

    Författare :Julia Edje; [2023]
    Nyckelord :vegetation recovery; MODIS; HRT; EVI; fire; burn severity; land cover; climate zone; California;

    Sammanfattning : Human-caused forest fires have increased in magnitude and frequency, affecting global vegetation and requiring a re-evaluation of fire regimes. Changing fire regimes have led to reduced burned areas in fire- dependent ecosystems and increased areas in fire-independent ecosystems, resulting in changes in land cover and posing a threat to native plant communities. LÄS MER

  7. 5. “When to buy, What to buy and How much to buy” : En fallstudie om hur klädjätten NA-KD använder sig av rabattkoder som marknadsföring på Instagram och vad detta innebär för samtidens konsumtionsbeteenden

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Alba Guerini Molin; Maja Morenius; [2023]
    Nyckelord :influencer; social media; Instagram; marketing; collaborations; discount-codes; consumption theory; fast-fashion; influencer-marketing; brand identity; brand image. influencer; sociala medier; marknadsföring; samarbeten; rabattkoder; konsumtionsteori; snabbmode; influencermarknadsföring; varumärkesidentitet; varumärkesbild.; Cultural Sciences;

    Sammanfattning : In the following case study, we have investigated how the fast fashion brand NA-KD uses discount codes as a marketing tool on Instagram with the help of influencers and what this in turn means for our consumption of fashion and clothing. In order to answer our research questions and gain a better understanding of this type of marketing, a qualitative content analysis was applied to two different video presentations with the founders of the brand, Jarno Vanhatapio and Magnus Hjörne. LÄS MER