Sökning: "fast fashion brands"

Visar resultat 11 - 15 av 73 uppsatser innehållade orden fast fashion brands.

  1. 11. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Nofriyani Eka Deboris S; Meggane Pech; [2023]
    Nyckelord :Online reviews; electronic word-of-mouth eWOM ; trust; information asymmetry; fast fashion; and millennials.;

    Sammanfattning : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. LÄS MER

  3. 12. Sustainable textile management and business practices among small scale fashion brands in Indonesia

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Författare :Maria Yartseva; [2023]
    Nyckelord :Social Sciences;

    Sammanfattning : The current fashion and textile industry is one of the largest contributors to climate change and environmental degradation. The industry uses toxic dyes and chemicals to cultivate, manufacturing and processing stages. LÄS MER

  4. 13. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Nyström; Ella Eklind Magnusson; Klaudia Przybyszewska; [2023]
    Nyckelord :Circular economy; Circular product design; Turkish textile manufacturing; Istanbul; Barriers of circular product design;

    Sammanfattning : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. LÄS MER

  5. 14. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Roosa Maria Viloma; Katharina Nadine Junge; [2023]
    Nyckelord :Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. LÄS MER

  7. 15. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Amber Javed; [2022]
    Nyckelord :digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

    Sammanfattning : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. LÄS MER