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Visar resultat 1 - 5 av 7 uppsatser som matchar ovanstående sökkriterier.

  1. 1. ''This is the way'' : En kritisk diskursanalys om deltagande fans i en populärkulturell subreddit

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Yosef Newton; [2021]
    Nyckelord :Transmedia; Intertextuality; Participatory Culture; Collective Intelligence; Fandom; Identity;

    Sammanfattning : Star Wars has since its initial release in 1977, become a pop cultural phenomenon. In the beginning of the franchise, it only consisted of films. Now, almost 40 years later the franchise has become a multimedia experience with many produced spin-offs over the years, such as The Mandalorian (2019). LÄS MER

  3. 2. Female Gender Representation in The Terminator Franchise

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Triantafyllos Beis; [2021]
    Nyckelord :female gender representation; linguistic analysis; Terminator; science-fiction.;

    Sammanfattning : The aim of this research is to investigate the representation of the female gender in theTerminator franchise and to examine whether there has been an evolution in thisrepresentation throughout the years. For this purpose, the representation of the lead femalecharacter, Sarah Connor, has been examined in the films The Terminator (Cameron, 1984),Terminator 2: Judgement Day (Cameron, 1991) and Terminator Genisys (Taylor, 2015), inwhich Sarah Connor is the only main female character. LÄS MER

  4. 3. Gender representations of dark fictional characters: A hermeneutic analysis of Harry Potter fan discussions on Reddit

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Jason Maurer; [2020]
    Nyckelord :fictional characters; media fans; Harry Potter; Reddit; gender representation; morality; villains;

    Sammanfattning : The aim of this thesis was to deepen our understanding of how audiences represent male and female dark fictional characters (DFCs) by exploring how Harry Potter fans discuss four of these characters on Reddit. Drawing on affective disposition theory as a guiding framework as well as previous investigations of gender representation and online fan cultures, I collected and analyzed 117 posts (containing 9,693 comments) about four DFCs from the Harry Potter franchise. LÄS MER

  5. 4. Market Communication Strategy : A case study of IKEA

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Martina Alice Spinoglio; [2020]
    Nyckelord :Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Sammanfattning : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. LÄS MER

  7. 5. Etablering av svenska fastighetsverksamheter i främmande kulturer : En studie om svenska fastighetsföretag i Spanien

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Josefin Coloma Johansson; Linnéa Westin; [2020]
    Nyckelord :International establishment; entry strategy; expansion; real estate companies; Spain; broker; culture; internationalization; globalization; Utlandsetablering; inträdesstrategi; expansion; fastighetsföretag; Spanien; mäklare; kultur; internationalisering; globalisering;

    Sammanfattning : Background: At all times people have traded with each other but, over time, cross-border trade has evolved and more companies have chosen to internationalize. Some companies are content to act in their original market, while others choose to expand by establishments in foreign markets. LÄS MER