Sökning: "identity prism"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden identity prism.

  1. 1. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Nyckelord :Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Sammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER

  3. 2. When Religious, Civil, and National Representations Clash : A Decolonial View on Georgian Muslims as Internal Others

    Master-uppsats, Linköpings universitet/Avdelningen för migration, etnicitet och samhälle (REMESO)

    Författare :Gvantsa Gatenadze; [2023]
    Nyckelord :Adjara; Adjarian Muslim; Decolonial Approach; Decoloniality; Ethnicization of Religion; Georgia; Soviet Colonialism; Soviet Modernity.;

    Sammanfattning : The othering and exclusion of religious minority groups in Georgia is often understood through the prism of religious nationalism, which is argued to have developed as a result of the collapse of the Soviet Union and the respective need to fill up the leftover systemic void. Ethno-national and religious identity markers were used to create the image of true, pre-Soviet Georgian – Christian, ethnically Georgian group. LÄS MER

  4. 3. Me minus me: Self-Effacement in Autofiction by Christopher Isherwood, Rachel Cusk and J. M. Coetzee

    Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Jim Callderyd; [2022-11-24]
    Nyckelord :Autofiction; Christopher Isherwood; Goodbye to Berlin; Rachel Cusk; Outline; J. M. Coetzee; Summertime; sexuality; gender; auto biography;

    Sammanfattning : Autofiction is one of the most popular genres in contemporary Anglophone literature. Yet the self-fashioning, outwardly hybrid genre merging autobiography with fiction is also the object of frequent contestation and derision, the source of which is nearly singularly rooted in authors’ perceived self-absorption. LÄS MER

  5. 4. MEDIA USE AND VACCINE HESITANCY - A qualitative study of individuals’ media use and vaccine choice in the covid-19 era

    Magister-uppsats, Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Författare :Ellen Hemmingsson; [2022-11-08]
    Nyckelord :Vaccine Hesitancy; Covid-19; Vaccination; Selective Exposure; the Reinforcement Spirals Model;

    Sammanfattning : Vaccine hesitancy has long been recognized in separate research disciplines concerning different vaccines and societal contexts to comprehend what factors determine individuals’ vaccine choices. Likewise, communication scholars have distinguished how it is possible to select the information that aligns with pre-existing beliefs – particularly in the high-choice media environment with copious information channels. LÄS MER

  7. 5. Lika barn leka bäst : En fallstudie om Mimer AB:s varumärkesidentitet- och image uppfattad av studenter

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Emma Aronsson; Johanna Björk; Johanna Olsson; [2022]
    Nyckelord :Identitetsprisman; Varumärkesidentitet; Varumärkesimage; Marknadskommunikation;

    Sammanfattning : Date: 2022-06-02 Level: Bachelor Thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Title: Birds of a feather flock together - A case study about Mimer AB’s brand identity- and image perceived by students. Supervisor: Lennart Haglund  Keywords: The Identity Prism, brand identity, brand image, marketing communication  Research questions: How do Mimer identify their brand towards students?What is the students’ image of Mimer?Which are the differences between the received image and the identity communicated by Mimer?   Purpose: The purpose of this study is to examine students’ perception about the housing association Mimer AB. LÄS MER