Sökning: "informational social influence"

Visar resultat 11 - 15 av 20 uppsatser innehållade orden informational social influence.

  1. 11. The contribution of cultural diversity in the internationalisation process of an SME in Sweden : A Case Study of the IT Company CodeMill

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sarah Mohammedi; Matthias Schnepper; [2015]
    Nyckelord :CodeMill; Cultural Diversity; Diversity Management; Entrepreneurial Orientation; International Entrepreneurship; Internationalisation; Social Capital; Social Networks;

    Sammanfattning : The business environment has been changing as it becomes easier to interact acrossboundaries with globalisation. One of the key elements of globalisation is the culturaldiversity resulting from the cross-cultural and ethnic interactions between individuals. LÄS MER

  3. 12. analysing ISIL`s propaganda

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :jamil walli; [2015]
    Nyckelord :ISIL; Globalization; propaganda; religious; perceptible; psychic; aura; awe; shock; projection; alienation; adversary; caliphate; radical; glocal; semiotics; CDA;

    Sammanfattning : The emergence of “the Islamic state of Iraq and the Levant” was surprising not only because of its rapid expansion geographically across Syria and Iraq, but also because of its global influence. That`s represented in its magnetic power through gravitating large numbers of Muslim youth, from almost all around the world. LÄS MER

  4. 13. Social Influence and Book Reviews

    Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Laurie Watts; [2015]
    Nyckelord :word-of-mouth; consumer behaviour; eWOM; social influences; social media; c2c interactions;

    Sammanfattning : Review collecting websites are a relatively new phenomenon providing the ability to collect and publish word of mouth information on a scale that was not possible before. Offline methods of evaluating the credibility of the source are unavailable, so users use various other strategies to evaluate trustworthiness. LÄS MER

  5. 14. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sofia Kivinen; [2014]
    Nyckelord :Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

    Sammanfattning : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. LÄS MER

  7. 15. Att trivas men inte vilja stanna : Upplevelser av att vara anställd i en vikariepool hos ett bemanningsföretag, med fokus på organisationsriktad commitment och socialt stöd

    Kandidat-uppsats, Sektionen för hälsa och samhälle (HOS)

    Författare :Hanna Olofsson; Sara Johannesson; [2013]
    Nyckelord :Organizational commitment; social support; temporary work agency; temporary agency worker; pool of substitutes; Organisationsriktad commitment; socialt stöd; bemanningsföretag; bemanningsanställd; vikariepool;

    Sammanfattning : En bemanningsanställd har sin dagliga arbetsplats ute hos ett klientföretag, och inte hos sin arbetsgivare. Detta kan göra att kontakten med arbetsgivaren försvagas, vilket kan skapa speciella förutsättningar för organisationsriktad commitment och socialt stöd. LÄS MER