Sökning: "management strategy of IKEA"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden management strategy of IKEA.

  1. 1. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lauriane Martine Jambu; Nina Lotz; [2023]
    Nyckelord :digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

    Sammanfattning : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). LÄS MER

  3. 2. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Johanna Stenberg; Milana Ruljova; [2021]
    Nyckelord :Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Sammanfattning : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. LÄS MER

  4. 3. Market Communication Strategy : A case study of IKEA

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Martina Alice Spinoglio; [2020]
    Nyckelord :Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Sammanfattning : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. LÄS MER

  5. 4. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :SHALINI MEHRA; [2020]
    Nyckelord :Dynamic Capabilities; Customer Co-creation; Sustained Competitive Advantage; Microfoundations of Dynamic Capabilities; Dynamiska förmågor; kundsamskapande; Hållbar konkurrensfördel; Mikrofundationer av dynamiska förmågor;

    Sammanfattning : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. LÄS MER

  7. 5. Digital is the new normal : -      The effects of Digitalization on the IKEA organization in Digitally Advanced Markets

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Tobias Haraldsson; David Johansson; Måns Lilja; [2020]
    Nyckelord :Digitalization; Digitalisering;

    Sammanfattning : Digitalization has transformed our society and reshaped the way that people live their life. It has affected our personal lives but also created a new business climate which most companies have embraced in order to survive. IKEA are one of many companies which have decided to embark on a digital journey and re-shape their business strategy. LÄS MER