Sökning: "market orientation strategy"

Visar resultat 1 - 5 av 68 uppsatser innehållade orden market orientation strategy.

  1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Matilda Krantz; [2023]
    Nyckelord :interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Sammanfattning : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. LÄS MER

  3. 2. Hållbarhetsarbete och dess samspel med organisation och kultur

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Tora Brorsson; Ella Janfalk; [2022]
    Nyckelord :Hållbarhet; hållbarhetsarbete; hållbarhetsredovisning; organisationsstruktur; företagskultur. Sustainability; Sustainability work; Sustainability reporting; Organizational structure; Corporate culture.; Technology and Engineering;

    Sammanfattning : Omställningen till en hållbar värld är brådskande och majoriteten av företag har ett ansvar att ställa om sin verksamhet. För att påskynda omställningen har lagstiftare bestämt att företag som uppfyller en uppsättning krav måste genomföra och presentera en årlig hållbarhetsredovisning. LÄS MER

  4. 3. Managing operations resources and processes for competitive advantage : A study on the performance of Swedish pharmaceutical companies during the COVID-19 pandemic

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Mohsin Raza; Jesper Svensson; [2022]
    Nyckelord :Operations; strategy; pharmaceutical; pandemic; attributes; digitalization;

    Sammanfattning : The outbreak of coronavirus disease 2019 (COVID-19) has caused immense challenges to businesses and people’s lives. For the pharmaceutical industry, these challenges entail changes in demand, supply chain, consumption trends, as well as a shift towards telemedicine and changes in R&D priorities. LÄS MER

  5. 4. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Klara Pietsch; [2021]
    Nyckelord :environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

    Sammanfattning : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. LÄS MER

  7. 5. Svenska researrangörers marknad och konkurrensstrategier innan pandemin samt deras planer för tiden efter pandemin : - En kvalitativ studie över pandemins påverkan på turistbranschen och researrangörernas strategiska arbete

    Kandidat-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Diana Aitova; Jennifer Tuulasvirta; [2021]
    Nyckelord :Tour operator; competition strategy; competition; grounded theory; digitization; vertical integration; covid-19 pandemic; recession; customer orientation and segmentation; Researrangör; konkurrensstrategi; konkurrens; grundad teori; digitalisering; vertikal integration; covid-19 pandemi; lågkonjunktur; kundorientering och segmentering;

    Sammanfattning : Problem: In this study, tour operators' perceptions of market changes linked to the pandemic have been investigated. Based on their perceptions, the most effective competition strategies have been described both before and after the pandemic. LÄS MER