Sökning: "marketing mix master"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden marketing mix master.

  1. 1. The Role of Organizational Culture on Green Marketing

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Lucia Chuwa; Ukpemeobong Ibokette; [2020]
    Nyckelord :Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

    Sammanfattning : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. LÄS MER

  3. 2. Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Meron Kebede Abebaw; Willard Kingstone Matukuta; [2018]
    Nyckelord :Online shopping; Physical store; In-store technology; Customer experiences; Customer behavior; Sweden;

    Sammanfattning : Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden Level: Master Thesis in Business Administration Author: Meron Kebede Abebaw; Willard Kingstone Matukuta Supervisor: Agneta Sundström, PhD Examiner: Maria Fregidou-Malama, PhD Date: May, 2018  Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior. Method: This study chooses qualitative research and used both primary and secondary data collection as method. LÄS MER

  4. 3. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Matthias Hoffmann; Mayara Cristine Wandall; [2016]
    Nyckelord :Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

    Sammanfattning : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. LÄS MER

  5. 4. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Dinara Minakhmetova; Anastasia Savchenko; [2015]
    Nyckelord :Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

    Sammanfattning : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. LÄS MER

  7. 5. Developing an integrated cross-cultural marketing communication strategy for software developing B2B SMEs

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska fakulteten

    Författare :Johan Elgh; Felix Nyberg-Åslund; [2015]
    Nyckelord :Brand management; B2B; IMC; Internationalisation; Marketing; SME;

    Sammanfattning : This thesis has been created as a response to the growing interest among small and medium-sized business-to-business software developers to internationalise in order to grow their businesses. The initial study of the problem lead to the insight that a strategic mix of communication channels is a key success factor for an internationalisation. LÄS MER