Sökning: "marketing reward"

Visar resultat 1 - 5 av 40 uppsatser innehållade orden marketing reward.

1. 1. Inflytandet av Corporate Social Responsibility : En kvalitativ studie om hur företag interagerar Corporate Social Responsibility i sin marknadsföring

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Viktor Gullbo; Jacob Person; [2023]
   Nyckelord :Corporate Social Responsibility; Brand identity; Consumer; Corporate Social Responsibility; Varumärkesidentitet; Konsument;

   Sammanfattning : CSR-aktiviteter har blivit ett allt vanligare initiativ av företag för att kunna påverka konsumenter samt differentiera utbudet av produkter. Det är dock sällan som konsumenter blint accepterar dessa initiativ som uppriktiga handlingar och belönar inte företagen i det direkta skedet. LÄS MER

3. 2. Beyond the Click: : Incentivizing Customer Responses in a Digital Space

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Angelina Petros; [2023]
   Nyckelord :Marketing; Incentive; Altruistic motivation; Reward types;

   Sammanfattning : This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. LÄS MER

4. 3. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

   Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

   Författare :Yidan (Nickia) Liang; [2023]
   Nyckelord :Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

   Sammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER

5. 4. Relationship Marketing and Sustainable Development : A Qualitative Case Study to Explore the Role of Relationship Marketing

   Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Andersson Dustin; Gage Onel; [2022]
   Nyckelord :Relationship marketing; sustainable development; co-creation; stakeholder perspective; triple bottom line;

   Sammanfattning : Humanity as for now is living in the future and sustainability issues are the daily challenges for the planet, and not a future problem any longer. The trend for sustainable development is pointing in the wrong direction and the pressure on natural resources is increasing. LÄS MER

7. 5. The role of Cryptocurrency in shaping customer loyalty

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Nyckelord :cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Sammanfattning : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. LÄS MER