Sökning: "multimodal critical discursive analysis"

Visar resultat 6 - 10 av 25 uppsatser innehållade orden multimodal critical discursive analysis.

  1. 6. How to Make a Narrative Fly?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Kevin Fritz; [2023]
    Nyckelord :Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Sammanfattning : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. LÄS MER

  3. 7. Berättelser om andra : Narrativa konflikter och författarskap i Meeting the man: James Baldwin in Paris 

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Saga Danielsson; Linnea Lindström; [2023]
    Nyckelord :Documentary; Narrative; Discourse; Authorship; Reflexivity;

    Sammanfattning : Documentaries are often understood as authentic representations of reality. Ignorance when it comes to the constructive and sometimes manipulative nature of documentaries can lead to a continued reproduction of historically dominating ideologies, affecting the representation of certain people and issues. LÄS MER

  4. 8. Vem är den moderna pappan? : En multimodal kritisk diskursanalys av faderskapets representation i SVT:s dokumentärserie ”Tre pappor”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Johanna Fahlgren; Clara Jansson; [2023]
    Nyckelord :faderskap; fäder; dokumentär; normer; identitet; multimodal kritisk diskursanalys;

    Sammanfattning : Since the middle of the 20th century, the political aims for parental equality have been the center of attention in Sweden. Women have been helped to join the workforce, and men have been encouraged to take parental leave and be involved and emotionally present as fatherly figures. LÄS MER

  5. 9. Trendig aktivism : En multimodal kritisk diskursanalys av Balenciagas marknadsföring av kollektionen Winter 22

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Felicia Blom; [2023]
    Nyckelord :Balenciaga; Winter 22; ideology; fashion; politics; luxury brand; climate change; war in Ukraine; celebrities; brand positioning;

    Sammanfattning : Balenciaga was one of the most influential fashion brands of 2022. Due to the attention the brand gets in traditional and social media, and their tendency to address political issues during their fashion shows, I consider it relevant to analyse what the brand communicates ideologically. LÄS MER

  7. 10. Influencers, idealen och de sponsrade skönhetsoperationerna : En multimodal kritisk diskursanalys av SVT:s dokumentär Priset vi betalar

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Sanna Bakke; Linn Fåhraeus; [2023]
    Nyckelord :Influencers; beauty standards; plastic surgery; documentary; framing;

    Sammanfattning : It has become increasingly more common to promote cosmetic surgery on social media with the help of influencers. A debate about the phenomenon has recently been evoked in Swedish media, where concepts such as power and responsibility are often discussed. LÄS MER