Sökning: "omnichannel."
Visar resultat 16 - 20 av 97 uppsatser innehållade ordet omnichannel..
16. Fast or Furious: A study of attributes important to the online customer experience in fast fashion shopping
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The primary aim of this paper is to investigate which attributes are most important to the online customer experience (OCE) in the fast fashion industry. Qualitative data was gathered through a netnography of online customer reviews and comments, and a comprehensive framework of attributes important to OCE in the fast fashion industry was constructed. LÄS MER
17. Online i offline : En studie om hur digital integration i butiker förändrar köpbeteenden hos konsumenter
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Det finns mer integrerade inslag av digital teknik i fysiska butiker inom detaljhandeln. Tidigare forskning har visat att inslagen har primärt resulterat i en positiv inställning hos konsumenter. I denna kvalitativa studie undersöks hur konsumenters köpbeteende förändras utifrån den ökade digitala integrationen. LÄS MER
18. Impactful Digital Transformation for Retail Employees : A Case Study
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. LÄS MER
19. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. LÄS MER
20. Resilient Retailing: The effects of sustainability and omnichannel practices on resilience for retailers in Gothenburg
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The aim of this study is to gain understanding of in what ways sustainability and omnichannel practices could lead to greater organizational resilience in the retail industry. This study contributes to the field by studying the relationship between sustainability management and resilience in an overall retail setting. LÄS MER