Sökning: "sport fans"
Visar resultat 1 - 5 av 62 uppsatser innehållade orden sport fans.
1. Formula 1 Drive to Thrive - How to Handle Success
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The popularity of the Netflix series ‘Drive To Survive’ has almost doubled the amount of Formula 1 (F1) fans thanks to its great storytelling and compelling narratives about the drivers, teams, the rivalries between them and challenges they tackle. The first season aired in 2019 and it is estimated that more than 6. LÄS MER
2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER
3. Varumärkesbyggande inom professionell fotboll: Sociala mediers påverkan : En kvalitativ studie på fyra allsvenska fotbollsklubbar
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Syfte: Syftet med studien är att bidra till forskningen kring hur SMMS kan gynna professionella fotbollsklubbar i deras varumärkesarbete. Studien ämnar specifikt att fylla luckan i forskningen kring de senaste trenderna på sociala medier. LÄS MER
4. The Formula to Success
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. LÄS MER
5. Does your gender impact your experience inregulated esports communities? Analyzingexperiences and contributions from participants inan esports Discord server
Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)Sammanfattning : With the growth of esports in recent years, it has become important to study different aspects of thedigital footprints that come with it. Esport is a form of sport competition using video games whereplayers or teams compete against each other using certain games in a competitive environment,governed by rules and regulations. LÄS MER