Sökning: "storytelling attitudes"

Visar resultat 6 - 10 av 26 uppsatser innehållade orden storytelling attitudes.

  1. 6. The Influence of Interactive Elements on Entertainment : An Interactive Infographics Experiment on University Students

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Bonnie Möcander; Nuoting Shen; [2023]
    Nyckelord :interactive infographics; entertainment; interactive elements; experiment; gamification; data selection; storytelling; motion;

    Sammanfattning : Objectives: Consequent to previous research indicating the positive influence of entertainment on attitudes, this quantitative study investigates which interactive elements more effectively augment entertainment and to which degree Gamification, Data Selection, Storytelling, and Motion augments entertainment through the beneficial components Emotional Arousal, Recovery and Regulation and Aesthetic Appreciation (Dobni, 2007). Method: A pre-study survey was conducted to determine a neutral topic for the interactive infographics used in the main study. LÄS MER

  3. 7. Something's Growing On...

    Master-uppsats, Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Författare :Julianna Litkei; [2022-05-27]
    Nyckelord :Children´s books; Antropomorphism; Other-than-humans; Embracing nature;

    Sammanfattning : he ‘Something’s growing on…’ project explores how a picture book for children can celebrate and highlight the complexity and importance of nature and its unseen microcosms. It is a designinitiated attempt to evoke awareness and appreciation for the other-than-human worlds — and through this, to address the anthropocentric view of our times. LÄS MER

  4. 8. Storytelling och humor i dagens marknadsföring : En kvantitativ studie mellan olika marknadsföringsstrategier och dess påverkan på konsumenternas attityder

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Juliusz Baczynski; Jonathan Bergdahl; [2022]
    Nyckelord :;

    Sammanfattning : Titel: Storytelling och humor i dagens marknadsföring.En kvantitativ studie mellan olika marknadsföringsstrategier och dess påverkan på konsumenternas attityder. LÄS MER

  5. 9. Mending the end-goal paradox of social and commercial marketing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Klara Käll; Nuria Budesca Alameda; [2022]
    Nyckelord :Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

    Sammanfattning : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. LÄS MER

  7. 10. Arkivet och livet : Det personliga arkivmaterialets karaktär och bevarande

    Master-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Martin Westlund; Mina Beik; [2022]
    Nyckelord :arkivvetenskap; personarkiv; dagböcker; brev; informationsvärdering; representation; berättande; personal archives; diaries; letters; archival appraisal; archival research; archival storytelling; representation in archives; Cultural Sciences;

    Sammanfattning : This Master’s thesis explores the inherent character traits of personal archival material such as diaries, letters, and photographs, as well as the motivations underlying the preservation of such material. The focus of this study is such personal archival material produced by, or connected to, people whose lives are not celebrated or considered to be of obvious interest to academia or the public. LÄS MER