Sökning: "strategisk kommunikation social media"

Visar resultat 1 - 5 av 325 uppsatser innehållade orden strategisk kommunikation social media.

1. 1. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Natalia Pfeifer; [2023]
   Nyckelord :Social Sciences;

   Sammanfattning : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. LÄS MER

3. 2. Handling Cancel Culture online

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alice Berntson; Johanna Johnsson Belving; [2023]
   Nyckelord :Cancel culture; kriskommunikation; sociala medier; crisis communication; social media; Social Sciences;

   Sammanfattning : Studien har som syfte att bidra till en större förståelse för mottagarperspektivet inom kriskommunikation för att kunna utveckla krisstrategier. Syftet är att förstå unga vuxnas uppfattning av fenomenet cancel culture och hur detta kan tas i beaktning för att motverka kris på sociala medier. LÄS MER

4. 3. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Edvin Kenning; Hugo Östlin; [2023]
   Nyckelord :Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Sammanfattning : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. LÄS MER

5. 4. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Alexandra Nuria Kunert; [2023]
   Nyckelord :social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

   Sammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER

7. 5. Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Darejan Tsurtsumia; [2023]
   Nyckelord :Communication Constitutes Organization; CCO; Collective Action; Structures; Digital Media; Georgia; Shame Movement; Social Movements; Logic of Connective Action; Flexible Organisational Structures; Protest Transformation; Gavrilov s Night; Georgian Dream; Private Facebook Group; Rallies; Non-human agency; Four Flows Framework; Solidarity; Citizenism; Social Sciences;

   Sammanfattning : Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. LÄS MER