Sökning: "taking over a brand"

Visar resultat 1 - 5 av 24 uppsatser innehållade orden taking over a brand.

  1. 1. Damned if you do, damned if you don't.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER

  3. 2. Franchisetagares frihet att bedriva näringsverksamhet : Ett avtalsrättsligt perspektiv

    Uppsats för yrkesexamina på avancerad nivå, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Linn Stahre Friberg; [2023]
    Nyckelord :Freedom to conduct a business; freedom of contract; franchisee; franchisor; Franchise; franchising; näringsfrihet; avtalsfrihet; marknadstillträde;

    Sammanfattning : Franchisetagares underlägsna ställning gentemot franchisegivare är ett ämne som varit föremål för diskussion under de senaste decennierna. Franchising är en affärsmodell som förenklat kan beskrivas som en samarbetsform mellan näringsidkare där franchisetagare, mot ersättning, får nyttja ett av franchisegivaren etablerat och beprövat affärskoncept. LÄS MER

  4. 3. Shifting Gears: Entering the Automotive Vertical

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Tobias Anderberg; Axel Svensson; [2023]
    Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

  5. 4. Controlling Social Sustainability in the Apparel Industry : A qualitative study of how Scandinavian apparel companies control social sustainability in their supplier networks

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Annie Berg; Julia Swanemar; [2022]
    Nyckelord :Outsourcing; CSR; Social sustainability; Supply Chain Management; Apparel Industry; Code of Conduct; Measurement; Control; Responsible purchasing; audits; International standards; ILO; UN; workers rights;

    Sammanfattning : The apparel industry is one of the first industries being criticized and publicly shamed for not taking enough social responsibility for the workers in their supply chain. Today, most of the apparel production takes place in developing countries such as Bangladesh, China, Cambodia and Vietnam. LÄS MER

  7. 5. Optimal Force Distribution for Active and Semi-active Suspension Systems

    Master-uppsats, KTH/Väg- och spårfordon samt konceptuell fordonsdesign

    Författare :Gobi Kumarasamy; [2022]
    Nyckelord :Optimisation; Semi-active suspension system; Primary and secondary ride; Skyhook controller; Force allocation algorithm; Arbitration error; Optimering; Semiaktivt fjädringssystem; Primär och sekundär åkkomfort; Skyhook-styrenhet; Force-allokering algoritm; Arbitreringsfel;

    Sammanfattning : The development needs of handling and ride vehicle dynamic characteristics are constantly evolving, crucial for safety and comfortable commute since many active safety and driver assistance systems depend on these characteristics. Ride improvements enhance passenger comfort, which plays a significant role in quality and brand value. LÄS MER