Sökning: "the cosmetic industry"

Visar resultat 21 - 25 av 54 uppsatser innehållade orden the cosmetic industry.

  1. 21. Acceptance of Cosmetic Enhancement and Association Between Self-Esteem, Well-Being and Cosmetic Procedures among Women

    Magister-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Emmanuelle Awad; [2021]
    Nyckelord :Cosmetic procedures; acceptance of cosmetic procedures; self-esteem; psychological well-being; Social Sciences;

    Sammanfattning : Cosmetic procedures have been increasing in popularity over the past decade. Women make up the majority of consumers in this lucrative industry. In this study, acceptance of cosmetic enhancement, self-esteem and psychological well-being (PWB) were investigated in a sample of women. The sample was composed of 237 participants with 31. LÄS MER

  3. 22. Exporting and Moulding Ideals of Beauty: Boom of the South Korean Cosmetic Industry in the Era of Globalisation

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Dana Xenia Marasca; [2020]
    Nyckelord :South Korea; Cosmetic Industry; Gender Norms; Beauty Standards; Social Media Marketing; Advertisements; Globalisation; Social Sciences;

    Sammanfattning : The present thesis focused on analysing the recent opening of the South Korean cosmetic industry to the Western world, in combination to a trade of beauty ideals, facilitated by social media and the internet. More specifically, the study focused on three main levels of inquiry. LÄS MER

  4. 23. What do skin care consumers think about personalization of content, user interface or a combination of both?

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Johannes Bäckerås; [2019]
    Nyckelord :Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

    Sammanfattning : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. LÄS MER

  5. 24. Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Taima Alaouir; Robin Gustavsson; Nathalie Schmidt; [2019]
    Nyckelord :Purchase Intention; Cruelty-free; Cosmetic Industry; Altruism; Environmental Knowledge; Attitude;

    Sammanfattning : Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. LÄS MER

  7. 25. Glossier : en fallstudie

    Kandidat-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

    Författare :Rebecka Engstrand; [2019]
    Nyckelord :beauty industry; charismatic capitalism; Consumption; marketing; Digitalization; Glossier; prosumer; user generated content; Online-to-Offline marketing; social media användare genererat innehåll; Digitaliseringen; Karismatiska kapitalism Konsumtion; marknadsföring; prosument; Online-to-Offline marknadsföring skönhetsindustrin; sociala media; Cultural Sciences;

    Sammanfattning : The purpose of this thesis is to provide the reader with knowledge of how the beauty industry is affected by digitalization, especially concerning marketing strategies and consumption practices. This thesis performs a case study of the company Glossier in order to examine what strategies they use to market and sell their products. LÄS MER