Sökning: "thesis viral marketing"

Visar resultat 11 - 15 av 45 uppsatser innehållade orden thesis viral marketing.

1. 11. How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Christian Jensen; Andersson Rebecka; [2017]
   Nyckelord :Digital Marketing; Social Media; Business-to-Business; Qualitative Research;

   Sammanfattning : The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. LÄS MER

3. 12. Avsändarens betydelse för en viral succé: Om viral marknadsföring och hur attribut i en Facebook-profil kan påverka delningsbenägenheten av personens publicerade inlägg

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Tina Ekblom; Amanda Scheir-Johansson; [2016]
   Nyckelord :Viral marketing; Electronic word of mouth; Digital marketing; Social media marketing; Sender;

   Sammanfattning : Viral marketing is a phenomenon connected to marketing channels, and the concept is important for companies to take into account when deciding their digital marketing strategy. Previous research describes how companies can get viral by creating the optimal marketing message, and utilize knowledge about what encourage customers to spread this message further. LÄS MER

4. 13. Marketing content going viral : What are the factors that may boost virality?

   Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Melissanthi Mavridou; [2016]
   Nyckelord :viral marketing; going viral; virality; video ad; content characteristics; viral dissemination; factors that boost virality;

   Sammanfattning : Viral marketing allows companies to promote their products and services using very small budgets and the viral ad can be considered the holy grail of digital marketing. In this light, the aim of this study is to discuss the main factors in the existing literature that are considered to boost virality and articulate a summarized Virality Theoretical Model. LÄS MER

5. 14. How does marketing become viral? : An investigation of the dynamics in digital campaigns

   Magister-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Karel Sisovsky; [2015]
   Nyckelord :viral marketing; viral advertising; viral process; viral framework; social media; e-WOM; digital channels; digital campaign;

   Sammanfattning : Viral advertising might be described as a communication in a short period of time related to product or brand, which is spread by consumers. Simultaneously it is becoming an increasingly discussed phenomenon in marketing field, since traditional tools for reaching customers are less efficient. LÄS MER

7. 15. Entrepreneurial Marketing : A Descriptive Study of Swedish Charitable Organizations

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Crystal Holmes; Karin Jorlöv; [2015]
   Nyckelord :charitable organization; entrepreneurial marketing; entrepreneurship; innovative marketing; marketing; non-profit; not-for-profit; NPO; social enterprise; social entrepreneurship; opportunity-driven; proactiveness; innovativeness; calculated risk; value creation; sponsor intensity; resource leveraging.; entreprenöriell marknadsföring; välgörenhetsorganisation; marknadsföring; entreprenörskap; innovativ marknadsföring; sociala verksamheter; sponsorer; frivillighetsorganisationer; entreprenör;

   Sammanfattning : This Sweden-based thesis provides insights into the way in which charitable organizations can use entrepreneurial marketing (EM). This has been made possible with a descriptive, qualitative study with structured interviews with 7 representatives from charitable organizations with diverse causes. LÄS MER