Sökning: "vibes"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet vibes.

1. 1. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Hannah Höijer; Julia Nordin Kehlmeier; [2023]
   Nyckelord :awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

   Sammanfattning : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. LÄS MER

3. 2. "Literally giving the main character vibes" – Examining Emotional Capital and Parasocial Relationships on YouTube

   Magister-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Marta Kruhlinskaya; [2022]
   Nyckelord :emotional capital; parasocial relationships; mediated relationships; social media; YouTube; discourse theory; DTA; digital media; online communication; virtual sociality; emotionality;

   Sammanfattning : In an ever-evolving social media landscape, online communication has become more prone to the revelation of our affective states. In this study, I investigate how iterations of emotional capital, an extension of Pierre Bourdieu’s four forms of capital, shape social interaction in mediated relationships on YouTube, a platform that fosters a participatory culture. LÄS MER

4. 3. Interior design of a sleigh for transporting people in winter times : Final thesis with focus on Industrial design, Ergonomics and Manufacturing

   Uppsats för yrkesexamina på grundnivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Simon Rutberg; [2022]
   Nyckelord :Industrial Design; Ergonomics; Passenger comfort; Creative process;

   Sammanfattning : The purpose of this project has been to further develop the ergonomic comfort andextended use of a concept sleigh early in development by Bombardier Recreational Productsin Finland. Their concept already featured a modern looking exterior design with a largewindow, innovative doors that gives of vibes of a modern sports car. LÄS MER

5. 4. Den enes skräp är den andres skatt : En kvalitativ studie om hur aktivistisk interaktion kan leda till en digital samhörighet

   Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Gustaf Furusten; Ruth Ehrlund; [2019]
   Nyckelord :Activism; Social media activism; Trashtag; Hashtag-activism; Facebook; Participatory culture; Making is connecting; Uses and gratification; digital communities;

   Sammanfattning : This study aimed to get a deeper understanding of how people interact within groups on social media that originally stems from a hashtag-activistic campaign. The study was conducted on an empirically selected group using the hashtag #Trashtag on Facebook. LÄS MER

7. 5. Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Mario Oreski; Adrian Dilaveri; [2017]
   Nyckelord :Branding; Social Media; Marketing; Brand Trust; Brand Loyalty; Brand Experience;

   Sammanfattning : Authors: Adrian Dilaver and Mario Oreski Tutor: Urban Ljungquist Examiner: Anders Pehrsson Purpose: The purpose of this study the relationship between brand experience, brand trust  and brand loyalty. Research questions: What type of relationship does brand experience have with brand loyalty? How does brand trust affect the relationship between brand experience and brand loyalty? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 113 respondents. LÄS MER