Sökning: "B2B brand management"

Visar resultat 16 - 20 av 27 uppsatser innehållade orden B2B brand management.

1. 16. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

   Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen

   Författare :Marie Svensson; [2012]
   Nyckelord :Administrative Law; Trademarks; Brand Equity; Law and Political Science;

   Sammanfattning : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. LÄS MER

3. 17. Extern kommunikation av arbetsgivarvarumärken - en studie av olika kommunikationskanaler och metoder

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Christian Sundén; Adnan Zeljkovic; Karl Lindhe; [2011]
   Nyckelord :arbetsgivarvarumärke; extern kommunikation; rekrytering; marknadsföring; interaktion; employer brand; external communication; recruitment; marketing; interaction; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis is to examine employer brand communication towards the labour market and what account employers should take when they design their brand message, what communication channels and methods employers can use today, what are the limitations and potentials with these, the impact of any spill-over effect and what employers have to take in to account in their future communication. Methodology: A qualitative research method has been selected with the use of semi-structured interviews. LÄS MER

4. 18. Expander : En studie av Expanders kommunikation och varumärke

   Kandidat-uppsats, Institutionen för samhällsvetenskaper, SV

   Författare :Evelina Molin; David Sundling; [2011]
   Nyckelord :;

   Sammanfattning : Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. LÄS MER

5. 19. The Management of a Distributor in a B2B Perspective -a case study of Getinge AB-

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Therese Linde; Magnus Holmqvist; [2011]
   Nyckelord :Management of enterprises; Medical eqipment; Branding; Relationship marketing; B2B; Distributors; Företagsledning; management; Business and Economics;

   Sammanfattning : The usage of foreign distributors on international markets has increased steadily over the past 30 years. Manufacturers who operate in a business-to-business environment now see the benefits by using this form of arrangement. LÄS MER

7. 20. Employer Brand Framework for ICTB2B Multinationals Case Study:Ericsson AB

   Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Författare :Maral Kalajian; [2011]
   Nyckelord :Employer brand; Employee engagement; Talent management; Global B2B in ICT industry;

   Sammanfattning :     Winston Churchill observed that the “ empires of the future will be empires of the mind”. Challenges and opportunities brought by globalization and knowledge-based economy force organizations to prioritize acquiring and managing cross cultural high end talents. LÄS MER