Sökning: "B2B brand management"

Visar resultat 6 - 10 av 27 uppsatser innehållade orden B2B brand management.

1. 6. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Maria Beckman; [2019]
   Nyckelord :Green Brand Equity; B2B brand management; environmental management; sustainability; B2B branding; purchase decision making processes; B2B purchasing;

   Sammanfattning : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. LÄS MER

3. 7. Key drivers to start an e-commerce in B2B companies : Two case studies in the plastic industry

   Master-uppsats, Karlstads universitet

   Författare :Somayeh Jamshidi; [2018]
   Nyckelord :Financial drivers; financial incentives; B2B companies; e-commerce; e-business; motivations; customers; benefit;

   Sammanfattning : Background: Internet, as everybody knows, has a lot of advantages and possibilities. One of these possibilities for companies is changing their business to electronic commerce (e-commerce). Almost all companies might need this type of business to sustain in future and compete with others. LÄS MER

4. 8. Safeguarding brand reputation through sustainable sales : A case study on Volvo Construction Equipment

   Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Författare :Danielsson Ludvig; [2017]
   Nyckelord :Sustainability; Risk Management; Reputation;

   Sammanfattning : Title: Safeguarding Brand Reputation through Sustainable Sales - A Case Study on Volvo Construction Equipment Author: Ludvig Danielsson Supervisor: Jan Alpenberg Examiner: Fredrik Karlsson, Elin Funck Background and problem: When the Export Credit Guarantee Board in Sweden started increasing the demands on sustainability control for all credit applications, Volvo Construction Equipment implemented a pilot process to assess the sustainability risks in customers’ business. As the pilot progressed, new purposes emerged to also avoid engaging in business relations with irresponsible customers and thus avoid reputational damage. LÄS MER

5. 9. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
   Nyckelord :Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

   Sammanfattning : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. LÄS MER

7. 10. Automotive Fleet Sales Management

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Jakob Olsson; Gustav Westling; [2016]
   Nyckelord :Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Sammanfattning : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. LÄS MER