Sökning: "B2B"

Visar resultat 16 - 20 av 699 uppsatser innehållade ordet B2B.

  1. 16. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mary-Ann Eriksson; Erik Rosqvist; [2023]
    Nyckelord :B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

    Sammanfattning : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. LÄS MER

  3. 17. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Nyckelord :Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Sammanfattning : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. LÄS MER

  4. 18. Navigating the SaaS Market Downturn : A Study on Shifts in KPI Focus

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Carl Backsell; Theo Askerson; [2023]
    Nyckelord :Saas; B2B; Profitability; Growth; Valuation; SaaS; B2B; Lösamhet; Tillväxt; Värdering;

    Sammanfattning : The 2021 - 2022 decline in the Software as a Service (SaaS) market is a novel occurrence, as previous recessions and market downturns took place before the emergence of SaaS. The decline in SaaS valuation signifies changes in valuation criteria and with that, a shift in the weighting of the Key Performance Indicators (KPIs) profitability and growth. LÄS MER

  5. 19. The startup journey from idea to first Proof of concept - customer : A multiple case study

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Rita Blomstersjö; Axel von Grothusen; [2023]
    Nyckelord :Entrepreneurship; Proof of concept; Customer acquisition; B2B; Startup; Sell first - Build later.; Entreprenörskap; Produkt validering; Kundförvärv; B2B; Startup; Sälj först - bygg sen.;

    Sammanfattning : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. LÄS MER

  7. 20. IOT-ENHETER I B2B-FÖRETAG : Nya teknologiska framsteg eller potentiella säkerhetsrisker?

    Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Författare :Andreas Bahman; Eleonora Lyvall; [2023]
    Nyckelord :IoT; Cybersecurity; Security Risks; B2B; IoT; Cybersäkerhet; Säkerhetsrisker; B2B;

    Sammanfattning : I takt med den ökande digitaliseringen ökar även antalet uppkopplade IoT-enheter. Inom B2B-företag används  IoT-enheter i allt större utsträckning för att effektivisera verksamheten och skapa konkurrensfördelar. LÄS MER