Avancerad sökning
Visar resultat 11 - 15 av 57 uppsatser som matchar ovanstående sökkriterier.
11. Fint som snus - eller? : En kvalitativ studie om hur influencer marketing av kontroversiella produkter påverkar konsumenters attityder till influencers personliga varumärken.
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : När influencers marknadsför produkter i samarbeten med företag påverkas både företagets, men också influencerns personliga varumärke. Det är därför viktigt för influencers att välja sina samarbeten och vad de gör reklam för. LÄS MER
12. Adoption of AI in Digital Design : A qualitative study about the effects on the profession
Kandidat-uppsats, Jönköping University/Tekniska HögskolanSammanfattning : The development of new technology plays a major role in today's society and several different industries. While some technologies have more or less an impact upon the whole working sector, one of the more recent and controversial technologies is Artificial Intelligence (AI). LÄS MER
13. Patents And Human Rights : Conflicts with Access to Medicine in Pandemics, and COVID-19 Recommendations
Magister-uppsats, Stockholms universitet/Juridiska institutionenSammanfattning : Since the last century, many wars and violations of Human Rights were direct reasons that set the pace to develop Human Rights laws, especially after the end of World War II and the holocausts associated with it. One of the critical Human Rights is that ‘to life’, relating to the right ‘to health’, hence the fundamental accessibility to healthcare services and products. LÄS MER
14. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. LÄS MER
15. "Det stavas inte konsumentskydd, utan pengar" : En kritisk retorikanalys av hur CSR kommuniceras i Svenska Spels marknadskommunikation
Kandidat-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapSammanfattning : In society today, it has become more common that companies are expected to strive against following a Corporate Social Responsibility. The concept of CSR involves the responsibility every company have towards the society and has it roots in economic, social and environmental standpoints. LÄS MER