Sökning: "Corporate Brand Manager"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Corporate Brand Manager.

1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

3. 2. Kunskapsföretags arbete med att behålla personal

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Alida Nilsson; Amanda Falk; [2019]
   Nyckelord :Human resource management; Employee retention; Salary; Work engagement; Competence development; Knowledge company.; Human Resource Management; Employee retention; Lön; Arbetsengagemang; Kompetensutveckling; Kunskapsföretag;

   Sammanfattning : Bakgrund: På dagens arbetsmarknad är det vanligt förekommande att ofta byta jobb. Att medarbetare själva väljer att lämna ett arbete är kostsamt ur ett organisatoriskt perspektiv och företag som definieras som kunskapsföretag är extra sårbara när personal väljer att lämna företaget. LÄS MER

4. 3. Att skapa en image genom butikens miljö

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Emma Lyppert; Li Malmberg Wahle; [2017]
   Nyckelord :Corporate identity; Corporate image; Communication; Store design; Store interior; Multibrand store; Företagsidentitet; Företagsimage; Kommunikation; Butiksmiljö; Butiksdesign; Multibrandbutik;

   Sammanfattning : Increasing competition in the market place has made business ever tougher for the multibrand store. In order to create new customers as well as keeping existing customers loyal, companies must create and maintain a strong brand identity and project a strong brand image within their chosen segment. LÄS MER

5. 4. The influence on ethical behaviour of established foreign companies when entering emerging markets - A case study of two Swedish companies in Kazakhstan.

   Magister-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Författare :Tamila Medetbekova; [2016]
   Nyckelord :Foreign direct investment; emerging markets; Kazakhstan telecom market; market entry strategy; corporate governance; corporate social responsibility; business ethics; ethical behaviour; ethical dilemma; internal confrontation; corruption;

   Sammanfattning : Background: Companies always look for opportunities to expand their businesses internationally as it is the way for them to grow beyond its current status. Nowadays, emerging markets seem to be very attractive in terms of economic growth. Thus, there is a tendency towards foreign direct investment inflows to emerging market economies. LÄS MER

7. 5. Varumärkeskaraktären – den levande marknadsföringsstrategin

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ida Eckerström Mörtsjö; Gustav van't Hooft; [2015]
   Nyckelord :Brand personification; Brand Character; Branding; Branding Strategy and Marketing strategy; Business and Economics;

   Sammanfattning : Purpose: The purpose of this study is to investigate what the process should look like when a company chooses a brand character to personify their brand. Furthermore the purpose is to recognize the challenges and risks that should be taken into consideration when managing this strategy. LÄS MER