Sökning: "Destination management organisation"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Destination management organisation.

  1. 1. Sustainable Stakeholder Framework for Hotels : Supporting Sustainable Tourism Management in Vlora, Albania

    Kandidat-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Alma Berggren Ek; Ella Espling; [2021]
    Nyckelord :Sustainable development; Sustainable Tourism Framework; Sustainable Management; Hospitality; Tourism; Corporate Social Responsibility; CSR; Sustainable development goals; SDG; Agenda2030; hållbar utveckling; hållbara management planer; hotell; turism;

    Sammanfattning : This study aims to create a sustainable tourism stakeholder framework for hotels in Vlora, a popular tourist destination in southeast European country Albania. As tourism is one of the major driving forces towards better social and economical conditions in Albania but simultaneously poses threats towards nearby ecosystems and protected areas, local traditions and cultures and small suppliers, the importance of sustainability in the industry has risen as a top priority. LÄS MER

  3. 2. Destination branding through local food products: The case of Südtirol / Alto Adige

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Edoardo Macelloni; Florian Felder; [2020]
    Nyckelord :Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

    Sammanfattning : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. LÄS MER

  4. 3. En destination - ett enhetligt varumärke : En studie om hur aktörer i Kalmar samarbetar för att skapa ett enhetligt destinationsvarumärke

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amber Askling Bjurgert; Malin Eliasson; Moa Lundström; [2019]
    Nyckelord :Destination management organisation; DMO-leadership networks; branding; destination image; brand identity; destination marketing; experiencescape; multi-actorperpsective; cooperation.; Destination management organisation; DMO-ledarskapsnätverk; branding; destination image; brand identity; destinationsmarknadsföring; experiencescape; multi-aktörsperspektiv; samarbete.;

    Sammanfattning : Skapandet av en destinations image och varumärke är idag en effektiv positioneringsstrategi. Destinationer lägger fokus på att skapa en attraktiv destination och därmed leverera ett värde till besökaren. LÄS MER

  5. 4. Action to Catastrophe : A study on Post-Tsunami recovery of small businesses in Karon beach, Phuket.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Marin Otto; [2016]
    Nyckelord :Tsunami; Disaster Management Life Cycle; Impact; Recovery; Phuket; Karon Beach;

    Sammanfattning : Tsunami action had resulted in negative impacts in many ways, it had resulted in great changes to coastal areas, especially in terms of physical change to the coastal landscape, affected on economy, loss of life and physical damage to property. After the devastation, hotel bookings in the island were dropped, people have lost their jobs and some small-scale tourism businesses have got the hardest time as well. LÄS MER

  7. 5. City branding on Instagram: DMOs and their usage of affordances

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Mark Fokkema; [2016]
    Nyckelord :social media; Instagram; affordances; content analysis; interviews; challenges; Leeuwarden; Amsterdam; Kietzmann; Spector;

    Sammanfattning : Technological developments such as social media have created challenges for DMOs (destination marketing organisations or destination management organisations). DMOs are trying to keep up with development of new social media platforms including Instagram. LÄS MER