Sökning: "Digital Promotion"

Visar resultat 1 - 5 av 118 uppsatser innehållade orden Digital Promotion.

  1. 1. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  3. 2. Encouraging Reading on Social Media. Exploring Finnish Bookstagram Community

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Susanna Kokko; [2023-11-21]
    Nyckelord :social media; Bookstagram; reading; literacy; reading promotion;

    Sammanfattning : In the contemporary digital age, where text-based communication is increasingly significant, literacy skills play a crucial role in effective social participation. However, despite the importance of literacy, a considerable number of people are still illiterate. LÄS MER

  4. 3. Vad hände med sagostunden? : En kvalitativ intervjustudie med barnbibliotekarier i Sverige och Tyskland under covid-19-pandemin

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Victoria Ramirez-Hesseler; [2023]
    Nyckelord :Children s libraries; Children s librarians; COVID-19; Storytelling; Reading promotion; barnbibliotek; bibliotekarier; Covid-19; sagoberättande; läsfrämjande verksamhet;

    Sammanfattning : The purpose of this study is to examine what happened to library storytime sessions during the COVID-19-pandemic. Qualitative interviews were conducted with children's librarians from Sweden and Germany. In total eleven librarians working with children were interviewed. LÄS MER

  5. 4. Collective Digital Identity of Russian Nationalist Organisations in the Invasion of Ukraine

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Gabriele Scalise; [2023]
    Nyckelord :Russian invasion of Ukraine; Russo-Ukrainian War; Russian nationalism; Eurasianism; ethnography; semiotics; coding; Russian studies; media ecology; collective identity; narrative; infowar;

    Sammanfattning : This project investigates Russian nationalist organisations during the invasion of Ukraine, to study their collective identity and practises. It features an ethnography of 26 organisations, their websites and social media. Their content is coded via a semiotic framework, categorising their symbols, images, content posted and other identity tropes. LÄS MER

  7. 5. Främjar digitala hjälpmedel elevernas matematikkunskaper?

    Uppsats för yrkesexamina på grundnivå, Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Författare :Ida Johansson; Annie Svensson; [2023]
    Nyckelord :digital aid; digital tools; formative feedback; motivation; promotion work and summative feedback;

    Sammanfattning : The purpose of this literature study is to summarize current research to get insight in the use of digital tools for educational purposes in school. As the digital world integrates more into school and society, this can be considered to be an interesting and current topic. LÄS MER