Sökning: "Fashion Sharing"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden Fashion Sharing.

  1. 1. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

  3. 2. The Devil Wears (New) Prada

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Björkman; Elsa Spenninge; [2023]
    Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

  4. 3. “When to buy, What to buy and How much to buy” : En fallstudie om hur klädjätten NA-KD använder sig av rabattkoder som marknadsföring på Instagram och vad detta innebär för samtidens konsumtionsbeteenden

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Alba Guerini Molin; Maja Morenius; [2023]
    Nyckelord :influencer; social media; Instagram; marketing; collaborations; discount-codes; consumption theory; fast-fashion; influencer-marketing; brand identity; brand image. influencer; sociala medier; marknadsföring; samarbeten; rabattkoder; konsumtionsteori; snabbmode; influencermarknadsföring; varumärkesidentitet; varumärkesbild.; Cultural Sciences;

    Sammanfattning : In the following case study, we have investigated how the fast fashion brand NA-KD uses discount codes as a marketing tool on Instagram with the help of influencers and what this in turn means for our consumption of fashion and clothing. In order to answer our research questions and gain a better understanding of this type of marketing, a qualitative content analysis was applied to two different video presentations with the founders of the brand, Jarno Vanhatapio and Magnus Hjörne. LÄS MER

  5. 4. Digital transformation in the fashion industry - Understanding collaborative technology adoption

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Klara Anderhagen Holmes; [2023]
    Nyckelord :Digital transformation; technology adoption; team technology adoption; technology implementations; 3D CAD in fashion design; team interaction; collaborative adoption; Digital transformation; teknikimplementering; teknikimplementering genom samarbete; 3D CAD i modeindustrin; team-interaktioner;

    Sammanfattning : Digital transformation is changing the world with new technology being employed and changing how different industries approach their operations. The pressure of transformation is felt by the fashion industry, where the design process is changing through the use of new technology, such as 3D CAD systems for developing garments. LÄS MER

  7. 5. Potential of decentralised blockchains for the digital product passport : Need for traceability and transparency in textile industries

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Arafat Saleheen; Shafin Afrid; [2023]
    Nyckelord :Digital Product Passport; Blockchain Technology; Transparency; Traceability; Fashion and Textile Industry.;

    Sammanfattning : Purpose: The study explores the integration of blockchain technology with Digital Product Passports (DPP) to facilitate information transparency to address industry-wide concerns. Methodology: This research employed a qualitative exploratory design, utilizing detailed semi-structured interviews with individuals involved in the relative field. LÄS MER